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Online Reputation Management
Protect Your Image.
Don't let negative comments published online destroy your credibility
One or two negative comments left unanswered can ruin your entire business. Azatiko can help manage your online reputation to limit - and move down - negative feedback found on search engines.
No business can survive, let alone thrive, today without a sound internet strategy. And it's now becoming more important than ever to have an accompanying online reputation management (OMR) plan. With the proliferation of Social Media, blogs, and self-made online entrepreneurs, the online world has no boundaries or limits.
Azatiko can help you protect that investment in all communities
where current and potential customers are engaging and interacting.
Virtually anyone can publish negative comments - true or unfounded - about an individual or company. Negative comments can have a monumental impact on a brand that you've spent numerous years and resources to create, foster, and build.
Monitor, Engage, and Optimize
This is not merely a PR crusade; a structured plan is essential in order to correctly deal with the negative branding.
Your company, brand, product lines, services, and even key executives must be constantly and proactively monitored to ensure your business is viewed in a positive light. There is nothing wrong with an individual or company expressing their opinions or starting up a conversation that may be perceived as negative. But you need to know what is out there that may impact your company, and then respond to it. Respectfully responding to a concern is one of the best ways to gain the trust of customers. However, in order to respond to a concern, you must first know about it.
Azatiko, using a structured and tested ranking approach, will monitor these negative items by
researching such sites as Google and Yahoo! Alerts, RSS feeds, Social Media, blogs, and video banks like YouTube.
Addressing the cause by engaging with the person or organization that published the information is the first step in re-positioning and positively enhancing your brand. This gains much trust in the online community, rather than the alternative of bashing and slamming the party that has produced the negative content, whether it is true or not.
Azatiko will research the circumstances to see if there is substance and truth behind the claims. If there is no merit behind the comments, a factual response must be provided, along with asking that corrections be made. If there is some merit behind the negative claims, Azatiko will help move and guide the discussion. The most important thing is to remain respectful, truthful, and transparent during the whole process, however stressful it may be on your brand and public image.
Using this information, Azatiko will optimize the responses, articles, press releases, page titles, meta tags, and web content that is used to respond to this information, in effect moving the negative image/content further and further down the search engines until it's at least off of page 2.
Azatiko offers different packages of services that will help you stay informed to gauge and help manage
your online reputation. It also helps to be proactive instead of reactive, so many of the campaigns listed
below can also prevent smear campaigns against your company by optimizing content and keeping it relevant.
Services: Give Effective, Optimized Exposure
Let Azatiko guide you to a reinforced, positive online reputation using:
to Your Brand
- Press Releases
- Social Media Plan
- Search Engine Strategy
- Google, Yahoo!, and Bing Alerts
- Link Building
- Local Analytics
- Reputation Alerts
- Online Communities/Forums
- Article Submission Directories
Contact Azatiko today to rescue your brand from negative exposure.
Be proactive, not reactive!