Montreal Web Site Design - Our Approach to Web Development

Proper planning and strategy are the keys to ensuring success on the Internet.

In order to develop a strong, website design that is customized to your needs, every web development project at Azatiko Marketing consists of four stages that involves planning, analysis and performance maintenance.

1) Planning: Getting Started

Project Analysis
Identify the primary objectives of your website
Requirement Assessment - determine what your website needs in order to be successful while respecting your current business procedures and policies
Identify the strengths, weaknesses, opportunity and threats of your industry, also known as SWOT Analysis
Marketing Analysis
Determine the most effective method of marketing your website
Keyword Research and Keyword Selection
Competition Analysis
     o What they are doing well with their website?
     o What can they improve on?
     o How can we establish a competitive advantage?
Set objectives/goals for the amount of visitors or sales to achieve

2) Design: Creating the framework

Concept Development
Website Architecture
Website Content Development
Visual layout
Digital Imaging & Editing
Programming & Development

3) Production - Integrating all the elements

Website Construction
Integration of components
Testing
Final testing and optimization
Website launch

4) Maintenance - Maintain quality and attract visitors

Administration - keeping information current
Internet marketing
Website statistics - monitoring your website's performance

Our web design planning and strategy is designed to ensure we achieve the best results for our clients and the highest return on their investments.

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