Launching a Website with SEO
If you just launched a new website for your business, you may be wondering how long you'll need to wait before the search engines index it. The truth is it could take several weeks. If you nothing to promote your site, it could be months, even years.
Assuming your website is SEO friendly and is properly designed (very little Flash, no frames, etc.), there are a few offsite SEO strategies you can use to get your website noticed and indexed as quickly as possible. Some strategies can even be used before your site is officially launched.
SEO Strategy No. 1 - Google Sitemaps
Instead of waiting for Google to come to you, go to Google instead.
Google Sitemaps is an XML generated sitemap tool that lets the search engine giant know when your website has been updated. It is an excellent SEO tool because it helps you understand how the search engines see your website. This valuable knowledge can quickly clear up any issues Google finds and lets you gauge the effectiveness of your SEO efforts.
SEO Strategy No. 2 - Link Building
Building a network of links coming to your website can have a strong benefit for your site from an SEO perspective. It also provides a value that goes beyond SEO in that it can bring more traffic – often significant amounts of traffic - to your site. You can generate incoming links by submitting your website to well-known web directories like Yahoo.com.
For more information on how to generate traffic for your website:
Contact: Azatiko Marketing, Montreal SEO Company
SEO Strategy No. 3 - Optimized Press Release
When launching your new SEO friendly website, it's a great idea to prepare a press release to let people know it exists. Optimized press releases online are often more beneficial than regular press releases because they can really boost your visibility online.
Along with increased visibility, online press release services like PRWeb.com allow you to include links to your site within the press release. Not only is it important to choose your keywords appropriately, but you need to set up your links to offer greatest value to both the reader and your website.
SEO Strategy No. 4 - Participating in Blogs and Forums
Blog and forum participation may be a little time consuming, but it can do wonders from your online business in terms of SEO and generating traffic to your site.
There are a lot of forums and blogs that encourage user participation. When adding a post or responding to one, make sure add your signature with a link to your website, preferably using some of your top keywords. This will add another incoming link to your site and let other users know about your site.
Participating in blogs and forums relevant to your site can also offer insight into who your potential customers are and what they are talking about. Having a clear picture of your primary customers is vital to the success of your online business.
SEO Strategy No. 5 - Pay-per-Click Advertising
While not technically an SEO strategy, it is still a very good way of kick-starting your new site and creating targeted traffic almost immediately, provided you did your keyword research properly. Google Adwords and Yahoo! Search Marketing are two of the first places that should be considered for pay-per-click advertising.
These are just a handful of ideas to get your SEO campaign started. Most online businesses understand the importance of applying offsite SEO strategies as quickly as possible. If you start employing them from the very beginning, it will go a long way towards building a sustainable presence on the Web.
Article Published December 24th, 2008
SEO for a Website – Azatiko Marketing, Montreal SEO Company
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